Your corporate logo, banner ads, and other graphic design aspects are key parts to a marketing campaign. It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms, if applicable to your company.

Corporate logos are separated into three groups

- descriptive logos
- abstract logos
- typographical logos.

Descriptive logos are an image, web banner design or logo design that suggests the company name or line of work. Abstract logos have no clear association to the company and rely on uniqueness and exposure to link the company to the logo. Typographical logos are logos based specifically on the name of the company, and attempt to take a well-known name and add a graphical appeal.

When it’s time for a logo design, you may consider hiring a specialized firm to draft logos for your company. Many firms exist and so you should make sure to choose one with many years of experience, at least a handful of actual designers, and one whose previous work is appealing to you. A good firm has the knowledge and experience to help your company represent itself well graphically.

Banner ads are some of the most common advertising that is readily available today. A banner ad is a small advertisement usually found at the top of a web page. Nearly all free domain providers and networking sites rely on banner ad sales to make their profit, and certain studies suggest that banner ads with good web banner design at these sites provide more than 60% of hits to business sites. The success of a banner ad campaign relies in part on appropriate placement of the banner ads, but even more important is the design of the ads. Banner ads are so prevalent that all but the most innovative and eye-catching go unnoticed. The message must be clear, concise, professional, and backed up by eye-catching graphic design.

Three types of Graphic Designs are available Recently come web2.0 feel look graphics which is very neat and clean graphics.

Simple graphic design without any heavy colors in gradients just use of single colors.
3d graphic design - which is use of heavy colors with reflection of graphics part, and others way to make more 3d look. Graphic design for website is important key to make Success for business.

Once your banner ads have attracted potential customers to your web page, the site must continue to hold their attention. The site must be professional, informative, and easy to navigate, but must also have an appropriate graphical scheme. Your specific type of business and the image you want to portray will determine what type of graphical display you need for a logo design. Regardless of the feel that you desire for your website, it remains most important that the look be unique and appealing. Every page must be eye-catching, while having a theme and feel that will compliment your business and be appealing to the kind of persons who will most likely be potential customers for your business. When you have a graphic design that compliments your business, ties into your logo, and is part of a website that is easy to navigate, you will find an increase in sales, and greater success as a business.

Logo Design, Web Banner Design and Graphic Design are important
for our customers who are visiting our site, first impression from our customers should wow look and feel of website, which will make our visitors to our Clients. So for Online business, Local business and other way of money Making site we need to make Our Website clean, eye catching and Professional.

Easy way to make your all Website design work need hire a freelance
Designer or any graphic design firm which can help you to make
eye catching design for you, who can attract visitors.

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Hemant Chokshi is technical writer for The-Design-Guru

This entry was posted on Friday, June 29, 2007 at 4:11 AM and is filed under , , . You can follow any responses to this entry through the comments feed .


ciao, nice blog, visit mine

June 29, 2007 at 4:15 AM

Great Article! Your logo is an important part of your branding campaign. Here is another great article about logo and branding.

July 2, 2007 at 2:26 AM

Is animated logo can be considered as logo?

September 3, 2007 at 8:43 AM

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Give me a description of your general SEO(search engine optimization) experience.
Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs?
Do you currently do any freelance work and do you plan on continuing it?
Where do you think the SEO industry is headed?
What industry sites, blogs, and forums do you regularly read?
Have you attended any search related conferences?
What SEO tools do you regularly use?
What SEO areas are you weak and strong in, and give examples of both.
What areas do you think are currently the most important in organically ranking a site?
Do you have experience in copywriting and can you provide some writing samples?

April 8, 2008 at 9:53 PM

I saw one website with all different kinds of design templates. It’s a stock photography site but has vector art and illustrations. Just use those keywords to narrow your search, and then use the great visual search tools to quickly find what you want.

You can check it out at

May 26, 2008 at 1:34 AM


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July 21, 2008 at 11:19 PM

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